Harken – Top-Rated Marine & Safety Equipment Manufacturer

Transforming Sales and Service for a Marine & Safety Industry Leader

Services Provided:

Magento FrontendMagento BackendUI/UXAPI Implementation

The challenges

Optimizing a Multi-Channel E-Commerce Platform

A prominent marine and safety equipment manufacturer sought to modernize its online presence and streamline sales operations across various channels. With an extensive, multi-brand product catalog and the need to support a global network of dealers and a rapidly growing online customer base, the company faced several strategic and technical challenges.

Multisite Management

The outdated platform struggled with multi-site management, making content and commerce fragmented across brand-specific sites. This caused operational bottlenecks and a disconnected customer experience.

Product Search & Navigation

With a large catalog of specialized marine and safety equipment, finding the right product was difficult. Our goal was to turn a complex navigation experience into a seamless and intuitive one.

Outdated Product Page

The old product pages lacked clarity and structure. We redesigned them to showcase Harken’s premium marine equipment while clearly communicating technical specifications to boost trust and drive conversions.

Dealer Locator & B2B Integration

Harken lacked a functional dealer locator, making it difficult for customers to find local dealers. This gap slowed purchases, limited B2B integration, and created operational bottlenecks in the distribution network.

Is your e-commerce platform struggling to Keep Pace?

If your Magento store is struggling with performance, we can help. We specialize in optimizing and scaling stores with complex catalogs—enhancing speed, user experience, and sales for marine and safety equipment brands.

Schedule a Free Consultation

The Solution

Enhancing Multisite Experience for Better Conversions

We partnered with Harken to provide a concrete solution for some of the solid challenges the website was facing with regards to multisite, custom product page, dealer locator to improve the overall customer experience and increase the orders.

Multisite Implementation

We leveraged Magento’s multisite capabilities to unify all Harken product lines under a single platform.

Multiple Stores, Disconnected Management: Previously, managing content, products, and updates across separate sites created inefficiencies and inconsistencies.

Centralized, Scalable Multisite Experience: With one unified backend, operations are smoother, content is consistent, and users enjoy a seamless experience across all brand sites.

Enhanced Product Search & Navigation

We transformed Harken's online storefront by implementing a powerful product search and navigation system.

Advanced Search Implementation: We enhanced product discoverability with advanced search functionality, allowing users to find items by part numbers, specs, or attributes. Improved navigation delivers a seamless browsing experience and helps customers reach the right product faster.

Scalable Magento Solution: The platform now runs on a scalable infrastructure built to support a growing catalog and high traffic. With optimized search and structured categories, users can easily find the right marine and safety equipment with speed and accuracy.

Custom Product Page Design

We used a custom theme approach to provide a custom product page option on the Harken’s website.

Custom Product Page: Our team created a custom Magento module to showcase rich product content, from detailed technical data to immersive video content and downloadable manuals.

Content Reach Pages: By converting static product pages into dynamic, informative experiences, we increased engagement and strengthened customer trust—positioning the brand as a leader in transparency and quality.

Dealer Locator

We developed a custom dealer locator with an interactive map to help users quickly find nearby Harken dealers.

Limited Store Discovery Before: Customers had no easy way to locate authorized dealers, which created friction and slowed purchase decisions.

Fast, User-Friendly Dealer Search: With the new locator, users can search by location, view nearby stores, and connect instantly—enhancing customer experience and supporting both online and in-store sales.

The Result

A Unified Platform for Unprecedented Growth

We transformed Harken's online presence with a comprehensive Magento solution that delivered significant, measurable results across every key metric.

Multi-Site Management

We unified Harken’s multi-site presence into a single backend, streamlining content and commerce management, reducing operational overhead by 30%, and delivering a consistent brand experience across all sites.