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Spot Sense

Spot Sense is a SDK for the location based marketing services on mobile apps. It uses Beacon technology into the apps and as soon as the user enters into the specific location the trigger starts showing the specific advertisement from a particular location.

Project Brief

 

Spot Sense project is a development of an SDK compatible with both iOS and Android platforms, harnessing beacon and geofencing capabilities to facilitate personalised, location-based marketing for businesses leveraging mobile apps. The dedicated team at SoftSource meticulously handled the SDK’s development, integration, and implementation processes for iOS and Android environments.
Spot Sense project is a development of an SDK compatible with both iOS and Android platforms, harnessing beacon and geofencing capabilities to facilitate personalised, location-based marketing for businesses leveraging mobile apps. The dedicated team at SoftSource meticulously handled the SDK’s development, integration, and implementation processes for iOS and Android environments.

Services Provided

 
  • iOS Development
  • Android Development
  • APIs Implementation
  • Database Architecture

Faced Challenges

 

The project was pretty straightforward however, the only challenge was to keep the location triggers work real time with Beacons as such the core fundamentals were to trigger the event or advertisement once the users enters into a specific location but with the overall R&D and customization we come over the challenges successfully.

Project Approach

 

Due to the project's adherence to Agile methodology, the client faced stringent deadlines and budget constraints. To meet these challenges head-on, we augmented our team with two ios developers, two android developers, one QA engineer, and a part-time designer. Despite the tight schedule and limited budget, we successfully delivered all project milestones within the designated nine months time frame. The web application was launched as scheduled in July 2021, meeting all client expectations.

Key Benefits

 
  • Spot Sense enables precise location tracking, allowing advertisers to target consumers based on their specific proximity to physical locations. 
  • By leveraging beacon technology, advertisers can deliver highly personalised and contextually relevant messages to consumers based on their real-time location. 
  • Location-based advertisements delivered through Spot Sense enable brands to engage with consumers in real-time as they interact with physical locations. 
  • With beacon technology, advertisers can target consumers who are in close proximity to their physical locations, reducing wasted ad spend on irrelevant audiences. 
  • Spot Sense provides valuable data and insights into consumer behaviour, including foot traffic patterns, dwell times, and conversion rates.

The project embraced a rigorous Agile framework, prioritising the core project needs and fortified by effective communication channels and project management tools.

Results

 

The overall results of this SDK has improved the retailers and top brands’ daily visitors and orders through location based marketing. Retailers and businesses have started getting the potential users rather than just the window shopper as such the SDKs are sending specific advertisements for specific locations only therefore the targeted audiences are getting those services or products ads which they are interested in.

Technologies Used

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